Best Price Guarantee
Book Direct Best Price Guarantee

Experiencing the Culture and Traditions of Riviera Nayarit

DESTINATION | Published on 23/10/2023
Optimizada seafood of nayarit

For those who visit the region, it isn’t hard to see that Riviera Nayarit is home to some of the most beautiful beaches, awe-inspiring landscapes, and most luxurious resorts in the world. What is lesser-known about this enchanting destination is the fact that it is steeped in a vibrant history that includes diverse indigenous communities and a unique combination of Mexican culture and Nayarit traditions. Before you venture to Mexico’s Pacific coast, take a journey through the captivating history, mesmerizing traditions, and tantalizing cuisine that make Riviera Nayarit a true Mexican treasure.

The History of Riviera Nayarit Mexico

The history of Riviera Nayarit Mexico dates back centuries, long before it became a coveted destination for travelers. Indigenous communities such as the Cora and Huichol peoples have called this region home for generations. Their deep-rooted connection to the land and their enduring traditions continue to shape the Nayarit culture.

In the 17th century, Spanish conquistadors arrived to conquer the region, bringing with them a wealth of cultural attributes that would eventually blend with that of the natives to create a new Mexican culture, not just in Nayarit, but throughout the country. Nayarit was one of the last territories to be officially recognized as a state in Mexico, which didn’t happen until 1917, nearly 100 years after the Mexican Revolution, which gave Mexico their independence from Spain.

You may be interest in Best Surfing in Mexico, while Exploring Nayarit Beaches.

Indigenous People of Riviera Nayarit

What has blossomed into one of Mexico's most cherished tourist destinations was once the home to a number of indigenous groups, including the Cora, Tepehuan, Mexicanero, and the Huichol. The indigenous people of Riviera Nayarit have played a pivotal role in preserving and enriching Nayarit traditions. The Cora and Huichol communities, in particular, are known for their vibrant artistry, including intricate beadwork and yarn paintings that reflect their spiritual beliefs and connection to nature.

The Huicholes are also known to have contributed to the Nayarit traditional clothing that many recognize today for its embroidered manta cloth and colorful designs. For those hoping to experience this part of Nayarit culture firsthand, there are Huichol Tours that take you up into Riviera Nayarit’s Sierra Madre Mountains to the remote villages where you’ll visit a Huichol temple and witness the colorful costumes, traditional music, and the mesmerizing dances of the indigenous people. 

Check out Local Markets in Puerto Vallarta & Riviera Nayarit.

Becoming a Beloved Tourist Destination

Over the years, Riviera Nayarit has evolved into a beloved tourist destination. Long before the name Riviera Nayarit existed, travelers were flocking to the shores of Puerto Vallarta to the south and Mazatlán to the north. However, the pristine beaches, lush jungles, and welcoming communities of Nayarit’s coastal region lured travelers in. As the popularity of Puerto Vallarta surged, more and more travelers began frequenting the beaches of Nuevo Vallarta, now called Nuevo Nayarit, Bucerias, Punta Mita, Sayulita, and San Pancho.

What people soon realized is that these small beach towns held an immense amount of natural beauty, cultural charm, and the escape they wanted from the crowded tourist areas of the south. With so much to offer, it is no surprise that the region captured the hearts of visitors from around the world, prompting the federal government to give it its own name in 2007. This transformation, while embracing modernity, has resulted in Riviera Nayarit becoming one of the most popular destinations in the country, but not without forgetting the Nayarit culture and heritage that make it unique.

Visit our latest article: Is Sayulita Worth Visiting? - Here's The Truth.

Culinary Delights of Riviera Nayarit

No discussion of Mexican culture would be complete without a nod to its culinary heritage. The history of Riviera Nayarit Mexico boasts a rich tapestry of flavors, from fresh seafood dishes like ceviche and grilled fish to regional specialties like "birria," a savory stew often prepared with beef or goat. The tantalizing aromas and bold flavors of Nayarit cuisine are a testament to the region's unique culinary traditions.

Read about the Perfect Time to Golf in Riviera Nayarit.

Most Well-Known Nayarit Traditions

There are a wealth of Nayarit traditions that stand out to those visiting the region. The annual "Punta Mita Beach Festival" celebrates the region's love for watersports, while the vibrant "Dia de los Muertos" (Day of the Dead) festivities pay homage to Mexico's spiritual and cultural heritage. During the two weeks leading up to Easter, visitors can head to Tepic, where the Nayarit Fair takes place each year. These traditions bring together locals and visitors alike, creating a sense of unity and celebration.

Riviera Nayarit, Mexico, is a captivating blend of Mexican culture and Nayarit traditions that have evolved over centuries. Its history, indigenous communities, status as a tourist haven, traditional clothing, delectable cuisine, and well-known traditions all contribute to the rich tapestry that is Riviera Nayarit. This popular paradise on the Pacific coast invites you to explore, learn, and immerse yourself in the vibrant mosaic of Mexican and Nayarit culture.

Take advantage of our Offers and All Inclusive Packages that we have on sale right now!

Subscribe to our newsletter and receive special offers and exclusive Resort news

Learn about our official channels:

For your security, we invite you to make your reservations though our official channels where you can find our best rates and promotions:

Contact center:
WhatsApp: +52 322 307 3503

Interact with us on social media


Subscribe to our newsletter and receive special offers and exclusive Resort news